Tanishq, Tata group's jewellery brand, has introduced a festival offer for all the ladies smitten by diamonds.
Beginning October 7, on purchase of jewellery worth Rs.15,000 at any Tanishq boutique, customers enter a ?Queen of Diamond 2010' contest, where diamond jewellery worth a total of Rs. 5 crore is up for grabs.
The big prize will be a diamond necklace worth Rs. 50 lakh. The lucky winner will be decided through a bumper draw of all entries received from across the nation.
The bumper prize apart, Tanishq is also giving away prizes worth Rs. 5,000 to Rs. 1 lakh through weekly draws. There are a total of 126 Tanishq stores in the country and 38 prizes have been proposed for each of the boutiques.
There will also be prizes worth Rs. 4 lakh at the regional level.
If a customer purchases jewellery worth Rs. 30,000, then he/she gets two coupons, and so on for every multiple of Rs. 15,000
Besides, Tanishq has announced an assured gift of 24-carat gold-plated miniature Ganesha idol on purchase of jewellery worth Rs. 10,000 and above.